Strike King Tops in Two Categories According to AnglerSurvey.com
* News Release *
For Immediate Release:
Collierville, Tenn. (Mar. 31, 2015) – Following a recent survey by Smithwick Associates, the nation’s leader in outdoor market research, Strike King is proud to announce that it was the most highly purchased brand in both spinnerbaits and jigs in 2014!
“Our brand has always taken great pride in our “wire bait” offerings. The spinnerbait was the lure that we started with and we will always strive to be the category leader there. Through design, performance, quality and affordability, we have great confidence that Strike King spinnerbaits will remain the angler’s choice for years to come,” says Vice President of Sales and Marketing, Doug Minor. “Our jig line-up has grown into another leader for us. The same principles that we have applied to offering the world’s best spinnerbait have been applied to our jig line as well. We have really leaned on our pro staff to help us offer anglers the best baits at the best price. This strategy has proven to work based on the findings of this survey,” adds Minor.
“The thing that’s exciting about a survey like this to us is that the end-users were polled. The anglers. This confirms that our baits are working and are priced right. That should lend increased confidence to anglers and retailer alike in Strike King products,” emphasized Minor.
For more information on Strike King products, please visit www.strikeking.com or your preferred fishing tackle retailer.
AnglerSurvey.com was launched in 2006 in an effort to help the outdoor industry, fisheries and wildlife officials, and sportsmen’s organizations track consumer activities and expenditure trends. Conducted by Southwick Associates, survey results are scientifically analyzed to reflect the attitudes and habits of anglers and hunters across the United States.
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Strike King Lure Company