Collierville, TN (January 3, 2011) – Strike King Lure Company a leader in fishing lures for over 40 years is proud to announce a sponsorship of the Crappie Masters Tournament Trail for 2011. “We are very excited to get involved with the growing and popular Crappie Masters Tournament trail,” says Marketing Manager Chris Brown. “We are excited to introduce our new line-up of Slab Hammer Crappie baits and we feel they will really benefit the crappie anglers on and off the trail.” Best known for their Bass fishing lures, Strike King has become very involved over the last year in the growing crappie market and has developed both soft plastics and crankbaits specifically for crappie fisherman.

Strike King Lure Company has been gearing up fisherman for over 40 years with a wide selection of fresh & saltwater fishing lures for both largemouth and smallmouth Bass, catfish, panfish, redfish, speckled trout and many others and a complete line of polarized sunglasses.

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