MINNEAPOLIS (Jan. 27, 2011) — FLW Outdoors announced Thursday that Strike King Lure Company has joined forces with the world’s largest tournament-fishing organization. Strike King has been gearing up fishermen for over 40 years with a wide selection of fresh and saltwater fishing lures as well as polarized sunglasses. Through the new agreement, Strike King will market its industry-leading and well respected products to a loyal segment of tournament fishermen.
Strike King will also serve as title sponsor of the Angler of the Year Award in the EverStart Series. The Strike King Angler of the Year from each of the five divisions – Central, Northern, Southeast, Texas and Western – will receive $5,000. In addition, the Strike King Co-angler of the Year from each division will receive $2,000.
―We truly value our endemic sponsors; they’re essential to the lifeblood of the sport,‖ said Trisha Blake, president of the FLW Outdoors Marketing Division. ―We’re particularly proud to be associated with a premier company like Strike King. This new agreement will bring them added exposure and give EverStart anglers an additional incentive.
As part of the sponsorship, Strike King will be promoted across all platforms of FLW Outdoors, including its tournaments, multiple websites, magazines, and various FLW Outdoors events. Strike King’s Pro Team includes Forrest Wood Cup and two-time Bassmaster Classic champion George Cochran as well as TVA ledge expert Mark Rose and Ozark specialist Chad Brauer.
"Strike King Lure Company is excited and proud to be the newest sponsor of FLW Outdoors," said Chris Brown, Strike King's Marketing Manager. "Our association with FLW Outdoors will compliment Strike King's well known and trusted brand, as well as generate significant exposure for our extensive product line to all levels of tournament anglers."
ABOUT FLW OUTDOORS
FLW Outdoors is the largest fishing tournament organization in the world offering anglers worldwide the opportunity to compete for millions over the course of 191 tournaments in 2011. FLW Outdoors has taken fishing mainstream with the world’s richest fantasy sports game, FLW Fantasy Fishing presented by Straight Talk, where competitors can play for free as well as sign up for Player’s Advantage to gain an edge. For more information about FLW Outdoors and FLW Fantasy Fishing, visit FLWOutdoors.com or FantasyFishing.com.
Visit the FLW Outdoors Media Center at FLWOutdoors.com/mc for additional information or contact:
Jeff McCoy, Director of Public Relations & Communications, (612) 337-1945 (w), (612) 360-1375 (m) or
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Chad Gay, Public Relations Manager, (270) 703-3346 or
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Julie Huber, Communications Specialist, (612) 337-1810 (w), (612) 812-9512 (m) or
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Strike King Lure Company is pleased to announce the release of our new website! The new site has an updated look and will provide our customers with news and information about our products as well as a closer look at the Strike King family of Professional and amateur fishermen. The new website will offer our friends and customers a more interactive web experience featuring lots of video of our pros in action, demonstrating our products and sharing their insight and philosophy of the sport of fishing. We will also continue some of our old favorite features such as the Strike King Journals. These articles contain a wealth of information about the sport we all love and give you the chance to get to know the "Strike King team" better. We welcome your feedback and suggestions as to how we can make this site better and we are excited about the coming year! Look for further announcements about Strike King Lures and please sign up for our periodic newsletters. Be the first to hear about breaking news at Strike King by joining our mailing list. Thanks for visiting the new Strike King website and have a great year fishing in 2011!
A leader in crankbaits, Strike King expands its line-up of already awesome hard baits with two new KVD models. The KVD 1.5 and KVD 2.5 were designed to the specifications of BassMasters Classic Champ Kevin VanDam. These baits are perfect for his style of shallow water power fishing. The square bill design and unique action allows the bait to constantly “wander” with erratic action while still running true. It also helps deflect off cover to entice strikes. These KVD baits are designed with no internal rattles for a “silent” approach.
