Kevin VanDam James NiggemeyerEditor's Note: If you have wondered why Strike King always comes up with new lures and new colors, you may think it’s just to catch fishermen. This year Kevin VanDam won the Bassmasters Classic on the chartreuse Red Eye Shad, a new color. Then VanDam won the Kentucky Lake tournament on the Strike King Series 6XD, a new bait Kevin helped develop this year. One of the advantages of fishing Strike King Lures is that you know the Strike King pros have not only already field-tested those lures, but also have field-tested them under tournament conditions. One bait that has caught fire this year is a new design with a wide range of new colors, which is James Niggemeyer’s favorite lure this season. Click on the video, and find out what it is.

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