Baits get hot in the fishing world overnight. It happens all of the time. Someone catches a giant bass on this, or someone wins a tournament on that. It is so common that we don’t even think about the progression of how the lure came to be, or what characteristics make it different from similar offerings. We just know that it’s hot now. It doesn’t matter if it’s brand new or older than dirt. All we know is that for some strange reason, the fish just found out about this bait and that’s all they will eat.
Here is the reality behind this scenario. Baits get hot for a couple of logical reasons. One is that it is a niche deal that is mega-dialed in when the stars line up. This type of instance is very situational and is typically short-lived. Possibility numero dos is what all lure manufacturers strive for. It is what anglers look for. It is what propels a particular lure to household status. It is the fact that every now and then a bait comes out that is inherently better than its competition. It is well-rounded in its genre. It catches fish in multiple situations. It is a proven winner.









Strike King Pro Greg Hackney was in contention all week at the 2012 Elite Series St. Johns River Showdown. After Day 1 Greg was sitting in 2nd Place only 2 oz. behind Day One leader J. Todd Tucker.