With each advancement in fishing techniques and lure innovations, one constant endures – Strike King’s unwavering dedication to providing excellence. Whether you fish for leisure or compete professionally, Strike King continues to set the standard. Presenting the latest lineup, crafted and tested by Strike King Pros for consistent performance.
Strike King’s new Tour Grade Compact Tungsten Casting Jig is built with a premium tungsten jig head that is 40% more dense than lead for greater castability, sensitivity and performance. Featuring a premium hand-tied skirt that emits life-like pulsating movement and a heavy wire hook for exceptional hook-setting. Strike King offers the Tour Grade Compact Tungsten Casting Jig in 1/4-, 3/8- and 1/2-ounce sizes and seven vibrant colors.
Strike King’s Gold-Plated Thunder Cricket features a Gold-Plated blade for added visibility in stained water or low-light conditions. Like the fan-favorite original Thunder Cricket, the Gold-Plated model features a super-strong long-shank Owner Jungle Hook for powerful hooksets and durability. The eyelet is designed to pivot freely, which produces a superior action and allows for a stronger hookset. The Gold-Plated Thunder Cricket also features a hand-tied skirt for superior swimmingaction and an extra-durable trailer keeper to keep soft plastics firmly in place. Strike King offers the Tungsten Thunder Cricket in 14 colors and three sizes.
Strike King’s Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet, the Chick Magnet Jr is a downsized version of the award-winning Chick Magnet that was introduced by Strike King in 2021, winning the ICAST “Best of Category” award
One of the most explosive, highest action worms in the Strike King line-up. The Rage Menace Worm hits the water with six inches of fury and dynamic movement. The Strike King Rage Menace Worm is a 6” plastic worm designed with two Rage Flange tails that swim with realistic movement and appearance. With a twin-style tail, it offers twice the action and results in a proven fish catcher. This worm is exceptional when Texas-rigged, fished behind a Carolina rig, bounced across the bottom or danced through cover. It is a fantastic soft plastic for maintaining contact with rocky bottoms, pitching around docks, or swimming through patches of grass and other vegetation. Strike King offers the Rage Menace Worm in 12 lifelike colors that mimic natural forage like crayfish, bluegill and shad
The Strike King Scounbug is a compact, 3.5” crawfish imitation lure that is built with two Rage Flange pincers that wiggle and swim, imparting a life-like, natural action and six legs for a realistic crawfish appearance. This lure is offered in 14 colors. This junior sized crustation is the runt of the Rage Tail line-up, but it has enough attitude and enough moves to excel as a jig trailer, on a jighead, Texas rigged, Carolina rigged…on-and-on the list goes. The unmistakable Rage Tail pincers simply move like no other. Its versatility is remarkable, and its action is unmistakable
By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4” crawfish imitator, pre-rigged with a glass sound chamber imbedded in the tail to emit a powerful rattle and attract fish. This noisy little beast refuses to be ignored. Designed with two Rage Flange pincers that wiggle and swim, imparting a life-like, natural action. Offered in 12 colors. It can be fished as a jig trailer, Texas rigged, or fished on a jig head like the Strike King Mark Davis Jointed Structure Head or the Strike King Tour Grade Football Jig Head
The Strike King Filler Worm is a 6-inch worm that is designed to be fished for a finesse presentation, featuring a wide head for added durability, increasing the strength of the plastic to last for multiple fish catches. Strike King has engineered the Filler Worm using their advanced Open Pour Technology (OPT) to create 16 premium, multi-colored blends for a striking, fish-attracting appearances in the water. OPT also allows for a thin bottom layer of salt-infused plastic that helps the Filler Worm stay upright on a drop shot rig. The key feature of the Filler Worm is the vibrant action of the simplistic, yet enticing tail of the worm, causing it to quiver and move at the slightest flicker of the rod tip
Strike King’s KVD Zeus Worm is an extra large 9.5-inch worm that is designed using the advanced Perfect Plastics pouring system to create vivid, strike-enticing colors. The advanced design allows for a coffee scent to be infused into the plastic of the Zeus that keeps fish holding on longer, improving the hook up ratio of the worm and helping anglers land more fish. The big worm features unmistakable tail action that swims vigorously when retrieved and attracts fish. The body is sectioned, so that anglers can easily downsize to a 7-inch worm without losing any of the life-like action of the tail. The worm is ideal for a Texas Rig using a 4/0 or 5/0 hook. It also excels on a Carolina Rig or on a jig head, such as the Strike King Mag.
The KVD Zeus Worm, by Strike King Lure Company, is a 9.5-inch, large-bodied worm, that is designed using the Perfect Plastics pouring system to create lifelike, vivid color blends that attract fish and mimic natural forage.
Strike King’s Perfect Plastics design also give the body of the big worm a coffee scent that keeps fish biting longer. This dramatically improves the hook up ratio of the worm and helps anglers land more fish.
The KVD Zeus Worm features remarkable tail action that swims vigorously when retrieved and attracts fish at fast pace or a slow crawl.
The body is sectioned, so that anglers can easily downsize to a 7-inch worm without losing any of the life-like action of the tail.
The worm is ideal for a Texas Rig using a 4/0 or 5/0 hook and is remarkable in its versatility.
Strong, long lasting plastic, powerful fishing-attracting action and perfected buoyancy make this little 3.5” bait an exceptional choice for your finesse arsenal. Strike King is pleased to offer the Baby Z-Too in four new lifelike colors. Introducing Siren, Morning Dawn, Sour Pickle and Green Pumpkin.
The strength and flexibility of the Elaztech body of the Baby Z-Too give this little finesse soft plastic jerkbait an outsized durability to stay snug on the hook and withstand powerful strikes.
Unbeatable on a drop shot, perfectly mimicking an injured baitfish and lethal on a ned rig.
Salt-infused pouring gives this little critter the perfect buoyancy for the lifelike action that drives fish wild.
There is no more trusted name than Strike King for high performance Terminal Tackle. The Tour Grade Weight Stop by Strike King is engineered from silicone, offering anglers an exceptionally durable and flexible weight stop that is quick and easy to install on the water. It is ideal for keeping sliding lead or tungsten firmly in place, protecting knots from the constant friction of moving weights or to keep a bobber securely in place. Avid and professional anglers who demand the best rely on Strike King Tour Grade tackle. Tie one on!
There is no more trusted name than Strike King for high performance Terminal Tackle. Strike King’s Tour Grade Neko Weight is made from tungsten and features a chrome finish for years of durable, corrosion-free fishing. It is engineered for quick and easy insertion into a soft plastic and stays securely in place for multiple fish catches and all-day fishing in heavy cover. The slim build of the super-dense tungsten allows for more weight without more wear and tear on the soft plastic. Avid and professional anglers who demand the best rely on Strike King Tour Grade tackle. Tie one on!
Strike King’s Tour Grade Mini Mag Jig Head is designed to use with finesse-sized worms for stand up and shaky head fishing styles. The wide ‘cobra’ shaped head is engineered to help the angler feel the bottom and stay in contact with rock and brush. The head’s tapered shape and flat bottom help the worm move well through heavy cover and along rock without being snagged and allow the bait to stand upright to attract fish. The Owner Twistlock Centering Pin bait keeper makes rigging quick and easy. Unlike other jig heads, the Twistlock of the Tour Grade Mini Mag is free swinging, giving the worm or soft plastic exceptional, life-like action. The long shank, wide gap 4/0 black nickel hook, paired with the free-swinging Twistlock, make for an exceptional hook up ratio. The Strike King Mini Mag Jig Head is a tour grade item, designed for tournament and avid anglers who require high performance tackle.
Strike King’s Tour Grade Crackin’ Tube Jig Head features a teardrop shaped head that puts the majority of the weight at the front of the tube. This, along with the 70 degree line tie, allows the tube to fall in a smooth, diagonal manner that attracts fish and draws strong reaction strikes. The wide-shanked 3/0 hook is ideal for 3.5-inch tubes and is built for exceptional hook up ratios. The Strike King Crackin’ Tube Jig Head is a tour grade item, designed for tournament and avid anglers who require high performance tackle. Strike King’s Tour Grade Crackin’ Tube Jig Head is available in six weights.
Strike King’s Mr. Crappie Sausage Head Spin is a jig head for soft plastic baits, featuring unique head designed to deflect off brush and fish in heavy cover without hang-ups. The head features a 3/4-inch hammered willow leaf blade that spins when retrieved or jigged vertically. The hook features a Quick-Stick hook keeper to ensure plastic baits stay firmly attached while fishing or fighting fish. Built with distinct, eye-popping colors and explosive designs that entice fish and attract more strikes.
Strike King’s Mr. Crappie Maribou Sausage Spin is a crappie jig featuring a silver 3/4-inch hammered willow leaf blade that spins when retrieved or jigged vertically. The jig head is pre-rigged with a Marabou Jig with a tail that fans out and pulsates in a life-like manner as the lure moves through the water. Built with distinct, eye-popping colors and explosive designs that entice fish and attract more strikes.
Strike King’s Mr. Crappie Slab Daddy Live Hair Jig features a body and jig head that are specifically designed to illuminate clearly on a sonar unit. The Mr. Crappie Slab Daddy is built with a hair tail that moves and fans out when jigged vertically or retrieved, attracting fish and causing reaction strikes. Built with distinct, eye-popping colors and explosive designs that entice fish and attract more strikes.
Strike King’s battle-tested topwater weapon, the Sexy Dawg Hard Knock, is a 4.5-inch premium saltwater lure that “walks” side-to-side when retrieved for explosive topwater action. The Sexy Dawg features a loud and unmistakable “knock” that attracts fish and draws strikes. Strike King’s saltwater-grade Mustad Triple-Grip treble hooks are heavy duty to withstand the punishment of hard-fighting fish. The hooks, swivels and line eye are built with durable, corrosion-resistant steel to meet the pressure of years of saltwater fishing, and the Sexy Dawg Hard Knock paint job stands up to the constant abuse of fishing near heavy rock walls, sharp oyster beds and hard-charging fish.
The Red Eye Shad is one of Strike King’s most trusted and versatile fish-catching crankbaits. The ALL NEW Saltwater Red Eye Shad is equipped with high-strength Saltwater-Grade Mustad Triple Grip hooks and corrosion-resistant swivels and terminal components. The lipless diving Red Eye Shad features free-floating beads that emit a loud rattle as it is retrieved for an unmatched and unmistakable sound. Strike King’s legendary Red Eye Shad can be burned at a high retrieval speed for covering water quickly, “yo-yoed” for suspended fish feeding on bait pods, or softly bounced across gravel bottoms of the flats. Anglers trust it around heavy cover such as mangrove banks and ditches, and it is ideal as a search bait or for targeting schooling fish.
Strike King’s 3.5-inch Flood Minnow features a highly durable plastic body to withstand powerful strikes without tearing. Built with a wide-profile tail that displaces water and maintains incredible fishing action whether crawled slowly across the bottom or burned quickly. Available in 12 vibrant, eye-catching colors that entice fish draw powerful reaction strikes.
An absolute fan favorite is now offered in a host of innovative saltwater colors. The 3.75-inch Strike King Rage Swimmer paddle tail swimbait is now available in 12 saltwater colors for enthusiasts chasing snook, sea trout, redfish, flounder, and a multitude of predators. There is simply no swimming action like the exclusive Strike King Rage Tail.
Saltwater captains and weekend anglers alike are discovering a hidden freshwater secret. Introducing the all new line of exclusive saltwater colors for the legendary Strike King Rage Menace. This 3.5-inch grub features the premium swimming action of the Strike King Rage Tail, vibrating and displacing water at any speed. Perfect as a trailer for a bladed swim jig, like the Thunder Cricket, and dynamite on a jig head, the swimming action of this lethal bait is rivaled only by its versatility.