They're 3 times softer and as much as 30 times stronger than any other plastic bait ever made. Go ahead. Give the Strike King® Zero a shake, and see how much more fish-catching action it generates. Now stretch it out...farther...still farther. Imagine fishing with that bait - how many more hits you'll get. How much longer it'll last. Made from a proprietary Elaztech material and impregnated with heavy salt for a fast sink rate.