What’s New from You Know Who!Submitted by Full Limit Outdoor Media
This week is like Christmas in July for anglers and tackle junkies alike. It is the annual ICAST show in which the majority of the fishing and tackle industry come together to showcase their latest new offerings.
And, new products are something that Strike king does well. We spend an enormous amount of time, effort and energy conferring with our pro staff, designers, retailers, etc. researching and designing our future products. ICAST is the time and place where all of those ideas and hours come to life in the form of a new Strike King bait.
Here is are the soft plastic offerings that are new from Strike King. The remaining new products will follow:
8” Bull Worm - There are times when you need a small lure. There are times when you need a big one. Then, there are the times when you need something right in the middle. That is how the all-new 8” Bull Worm came to be. Born out of necessity, the 8” Bull Worm is sure to be a winner!
“Have you ever heard the saying “less is more”? that’s exactly how I feel about the new 8” Bull Worm,” says 5-time Bassmaster Classic qualifier Keith Combs. “I can fish this slightly smaller worm to get more bites, but it’s still bulky enough to attract the quality of fish that I’m looking for. This bait is terror on offshore fish as well as for fishing brushpiles. If I had to choose one finesse-style worm to carry in my boat, this would be it” Combs added.Nigh Time – This is the last “offshore alternative” that we’re going to look at today and it can apply to any lake from coast to coast. Clear, deep, stained, shallow and everything in between can be fished successfully after dark. And, for the record, ledge fishing can be fantastic once the sun sets as the bait and therefore the bass often get up on top of the ledges and get active as the darkness allows the surface layers of the water to cool. However, historically, clearer lakes make better night fishing venues as obviously it’s easier for the bass to locate a bait in the dark in clearer water. This is where you pick up a Tour Grade Night Spinnerbait and hold on tight as the strikes are bone jarring! A 10 Rage Tail Thumper Worm in black paired with a Tour Grade Tungsten weight can also be lights out (pun totally intended). “Have you ever heard the saying “less is more”? that’s exactly how I feel about the new 8” Bull Worm,” says 5-time Bassmaster Classic qualifier Keith Combs. “I can fish this slightly smaller worm to get more bites, but it’s still bulky enough to attract the quality of fish that I’m looking for. This bait is terror on offshore fish as well as for fishing brushpiles. If I had to choose one finesse-style worm to carry in my boat, this would be it” Combs added.
The 8-inch Bull Worm comes in 15 proven colors, including a few that utilize our new Open Pour Technology (OPT).
Drop Shot Half Shell - When Strike King introduced the Dream Shot into the dropshot category, it changed the game. It has a very sleek profile and is super-soft to really offer tremendous action. Well, just as a carpenter needs more than one tool to do a job, a proficient dropshotter does as well. Born out of the collaborative knowledge of Kevin VanDam and Mark Zona, welcome to the unique and all-new Drop Shot Half Shell!
“The new Half Shell was created with the intent of being uniquely different than the Dream Shot, but equally as effective,” says 22-Time Bassmaster Champion, Kevin VanDam.
“Due to the profile and consistency of the Half Shell, it offers a very erratic darting action that fish can’t resist. It has a bulky profile and a flat bottom that not only affects the action, it also ensures that it will always stands horizontal on your dropshot rig. Zona and I also really dialed in the colors. Between the profile, action and color, the Half Shell just might become your new favorite dropshot bait!” adds KVD.
The new Drop Shot Half Shell is 3.5” long and is offered in 16 exquisite colors, including some beautiful laminates that incorporate our new Open Pour Technology (OPT).
Magnum Rage Bug - Following last year’s launch and impending success of the Rage Bug, our pros as well as consumers flooded us with the exact same request; a bigger version. At Strike King we’ve learned that when those two groups speak, we need to listen. So by popular demand, we are excited to introduce the all new Magnum Rage Bug! “The Rage Bug is a fish-catcher. It has become a go-to bait for several presentations for me. Despite the overwhelming success I’ve had with it, I could often envision the benefit of a larger version,” says Strike King pro and 5-time BASS winner, Todd Faircloth. “The Mag Rage Bug will really shine in flipping and punching scenarios. Its larger profile and therefore increased action will be easy for big bass to find” Faircloth remarked
The all-new Magnum Rage Bug is 4.5” in length and comes in 10 proven colors.
Rage Swimmer - The Rage Tail line of soft plastics by Strike King is industry renowned for its innovative, patented technology. It is known throughout the angling world for its enhanced action and fish-catching ability. All of these qualities are present and pronounced in the all-new Rage Tail Swimmer!
“We’ve known for some time that the Rage Tail properties would translate wonderfully into a swimbait. Through using our design, we can create an unmatched swimming action in a soft plastic bait. The Rage Tail Swimmer is the ultimate example of this,” says Steve Parks, the designer and originator of the Rage Tail line. “We have engineered every single aspect of this bait to achieve the exact swimming action that our pros wanted. From the reverse ribs on the body, to the consistency of the plastic, to the unequaled action of the Rage tail on the bait, this swimbait is dialed in!” Parks adds.
The Rage Tail Swimmer is offered in both 3 ¾” and 4 ¾” versions. Both are available in 10 swimbait-specific colors.
Stay tuned as we bring the remainder of our ICAST introductions, and keep your eye out at your favorite retailer as these will soon be in stock!